User journey

Seppo offers teachers the possibility to gamify their educational content. They can add exercises to a map (image or real-life map) and create stories with images video’s and other options. I worked as an intern in the first half of 2021.

The main focus of this project was to encourage users to use Seppo during their trial period (hence the name).

The first step that we took in project Trial was researching the audience. I did this by showing Seppo to people who had never interacted with it and observing their actions. Based on this experiment I made a user journey in which I mapped the critical points where users wanted to quit or got stuck. Based on this my colleague and I decided on the topics that we wanted to teach the users during their first interaction with Seppo.